Decision Space: An Interview with Sebastian Schmieg

Exhibiting artist Sebastian Schmieg discusses his two projects for The Photographers’ Gallery. Search by Image, Live (Lena/Fabio), uses Google’s reverse image search engine to unpack the growing narratives around the infamous image of Lena Söderberg. Shot for a Playboy magazine centrefold in 1972, the image later became ubiquitous in its use by computer programmers to test software algorithms. In accompaniment, Schmieg’s online project Decision Space can be viewed on our website at

The works can be viewed at the gallery and online until 29 Jan 2017.

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